About
Northern SUP was created in 2011 by Brent Ackland, a long time water and recreation enthusiast. As a multi-dimensional retail, lesson and recreation business, Northern SUP achieved a lot of success in its first two seasons, but Brent realized that his calling was introducing people to the incredible fitness benefits of SUP and getting them on a fun healthy path. Paddling alone is a killer workout, but what Brent found is when you combine paddling, progressive technique, on-land exercises and a healthy dose of consistency, the results were amazing (and his clients were having a blast).
From this process in 2012, Brent has partnered with PaddleFit as their Canadian Affiliate along with achieving the level of PaddleFit Certification Instructor and Director of Education and in 2025 is now the President & CEO helping guide PaddleFit into the next decade.
In 2015 Northern SUP won a bid with the City of Barrie to open an on-water location at Centennial Beach on Kempenfelt. Expanding to include an Innisfil location in 2019. Then partnering with Candice Appleby and Ocean Academy in 2022, to be the only Coach other than Candice to facilitate her on-water training. 2024 brought the addition of another location, C3 Canadian Cross Training Club in Caledon Village.
